The Fabletics company is Kate Hudson’s creation. She wanted to create a clothing line that is practical and economical for women. She did so, and she has received quite a response. Women love her clothing designs, and she is creating more and more for their use. She is always listening to what they want, and makes clothing that they can use for casual attire and workouts, but still look great in the pieces. They can where them anywhere, to the store or for a walk.
When women subscribe to Kate Hudson’s company online, they can put information in about their likes and dislikes. This is extremely beneficial because if they join Kate’s club, they will receive clothing items in the mail on a monthly basis that they can choose to purchase or send back. It saves them time and money on their shopping patterns. She has over a million subscribers already, and this helps her to direct her online marketing plans in an effective way.
She uses reverse showroom techniques where her physical stores are kept minimally stocked with clothing items that will sell in a particular area. She has several physical stores open already, and in the next year plans are being made to open at least three more. Her sales are generated online, but the physical stores also are great in certain locations for added business.
Her business has received very positive reviews from women that buy her clothing line. They also like the idea of the club because they know that in the mail they will receive something that they will like that Kate Hudson has designed. It all adds up to a tremendous amount of business on Kate’s behalf, and she is more than pleased to see how well her company has done in the short time it has been around.
In the future, the Fabletics company should do extremely well. As more and more women find out about the clothing items that Kate Hudson creates, the better business will be for Kate Hudson. She will continue to attract a customer base that looks at price and functionality, which she is extremely adept at pinpointing with her customers.