The life and career of Lori Senecal is one of great success and astonishment. As the Global CEO of Crispin Porter & Bogusky(CPB Group), her hard work, tremendous talent and dedication, are the main components that have allowed her to rise to the top of her field.
From the beginning, Lori found herself surrounded in success, as her older siblings were highly successful with their own endeavors; something that Lori understood and would use as a motivational tool to achieve her own success. After graduating college with a degree in Sales and Marketing, it wouldn’t take long for Lori to find her stride, as she would develop and launch an innovative marketing unit in 2003, called the Tag Ideation. Tag Ideation is a young adult oriented marketing group. Aside from her creative ideas, Lori has worked with some of the most noticeable brands in the world such as Sprint, Xbox, Applebee’s, Staples, Weight Watcher’s, Nestle, InBev, Molson and Nabisco; not to mention she served as Global Accountant Director for Coca Cola.
Throughout her partnerships with big name corporations, it would be her own Tag Unit that would propel her career even further, working with McCann Worldgroup Inc., where she would serve as Co-Director of TAG-New York, then eventually becoming the Executive Vice President. Shortly after in 2009, Lori would go on to work for Kirshenbaum Bond and Partners(KBS+), as President and CEO.
A few years laters in 2014-2015, Lori Senecal would continue to positively bring about change, serving as CEO and elevating the company, MDC Partners; yet amazingly, still finding the time to serve as Director for the Advertising Council.
Fortunately Lori’s career achievements didn’t go unnoticed, as in 2013 she won the Quantum Leap award at the AWNY Game Changer Awards, and in 2017 being recognized by Fast People, as One of the “Most Creative People In Business“.
A few of Lori’s strengths include her leadership skills and her ability to grow companies, along with a strategic vision that allows every company she becomes a part of, vastly improve, and quite rapidly. Under her leadership at KBS+, Lori was able to grow the private company from 250 employees to 900 worldwide; and in 2015 at CP+B, she secured the account of the global mega company, Infinity, netting in over $450 million and boosting company revenue by 21%.
As much as a visionary as she is a leader, Lori Senecal knows the digital trends of today. Lori believes the focus of today’s digital marketing trends will concentrate more on creating images and videos that stand out from the crowd, and will garner the attention of consumers; the more bold, fresh and personalized, the more chances it has to go viral.