Doe Deere is a makeup business owner. She is originally from Russia, but she moved to New York when she was a teenager. She had ambition to become a musician, which was why she decided to move to the United States.
As a musician starting out in New York she learned a thing or two about business that would prove to become exceedingly helpful when she would start her own makeup business. She learned how to market oneself. How to brand oneself. And she picked up on how creativity is necessary to get the attention of people. She lived in New York from 1998 until 2012. During that time she was a musician, just starting out her makeup company and met her husband. Her husband was one of her bandmates in New York.
Doe Deere’s advice to young women who are entering their professional lives is to always follow your heart. Be ambitious. Work hard for what you seek out of your career. When you are content in your work, then you are complete and far happier.
Lime Crime was something that Doe Deere had to achieve by following her heart. She loved bright colors, stage makeup and costumes. She started off Lime Crime as an eBay company that mainly sold costumes and fashion she created. This led to many women and girls buying her makeup products. She halted producing fashion, to focus on her makeup products instead. She does still create fashion though. She attended FIT in New York and majored in fashion design. It is part of her creative process to create fashion. Doe Deere still works on music from time to time as well. Her main goals right now are focused on creating new and interesting makeup products and colors for Lime Crime.
Her purpose and goal with creating Lime Crime makeup is to encourage people to be themselves. She seeks to inspire people to be creative and to create the beauty they seek with her products.