Category : Ad Experts

How Lori Senecal has driven CP+B to Success

Lori Senecal is a respected professional who has made significant accomplishments in the advertising sector. She is currently the Global CEO of CP+B and has been holding the position as from March 2015. Her term in office will end in December 2017. Senecal had acted as the CEO of MDC Partners Network before she was offered her current position. The co-founder and chairperson of the company, Chuck Potter, believe that she has made great contributions that have enhanced the agency’s services by making it flexible and lively.

CP+B have accomplished a lot during the tenure of Lori Senecal. In October 2015, she led the company in winning the advertisement account of American Airlines. The firm successfully took over the contract from TM Advertising, which had served as the main advertising agency for the airline for more than 25 years. Chuck has been working closely with Lori to establish an innovative leadership team for the company. The two have been working together in making brilliant decisions that will guarantee an outstanding future management for CP+B. Potter believes that his company will be prepared for administrative changes by the end of the year. Lori’s leadership has allowed the company to offer excellent services.

According to Salary, the advertising agency is currently establishing a new generation of leaders. Danielle Aldrich was recently appointed by the firm to act as its president of CP+B West. In her new office, she will be the head of CP+B Los Angeles and CP+B Boulder. Aldrich served CP+B Boulder as a managing director before she was offered her current position. The company appreciates her for the role that she played in the American Airlines and Hershey accounts.

CP+B operate ten branches that are headed by innovative entrepreneurs who have committed themselves to ensuring that it is successful in the international markets. According to Lori, improving the capabilities of regional leaders makes it easy for the firm to utilize resources in all its branches. The plan enables the company’s clients to be served by more creative and strategic talents. Senecal believes that Danielle deserves the position because she displayed the right image of the agency. Aldrich is a determined individual, and she uses outstanding techniques in addressing complex issues. To know more visit Business profile.


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