Eli Gershkovitch: A Canadian Craft Beer Success Story
Canada has a wide array of quality craft beers. And craft beer brewing continues to grow by leaps and bounds. This type of beer appeals to a more diverse range of customers than traditional mass-market beers. Craft beers produced in Ontario, Canada win many medals for quality every year. One Canadian craft beer brewer that has seen his product gain a growing customer base in Canada and internationally is Eli Gershkovitch, CEO and brewmaster of Steamworks Brewery. One of Canada’s most popular craft beer breweries, Steamworks produces a number of top-selling craft beers.
Eli Gershkovitch has been involved in brewing Canadian craft beer for over 20 years. He has developed a reputation as an innovator helping to revolutionize Canadian beer. Gershkovitch is seen as an unconventional businessman. He continues to have the calm, casual, humble demeanor of a working-class man, even as he has built a very lucrative craft beer empire.
However, the former attorney is a shrewd businessman whose casual appearance masks a sharp, analytical mind. A master of the craft beer business, Eli Gershkovitch has gradually grown his craft beer empire to meet the demands of his diverse customer base (Crunchbase). Innovation and improvement is the focus of Gershkovitch’s business model. He believes companies that are stagnant are quickly surpassed by their competition.
Eli Gershkovitch became interested in brewing craft beer after touring several breweries in Europe in the 1980s. Since then, he’s been on a mission to create the world’s best craft beer. And if the growing demand is any indication, he may have already succeeded in doing just that. Eli Gershkovitch started with a micro-brewery in Gastown, Vancouver in 1995, built to meet the demand in his small beer pub. Today he supplies craft beer for customers throughout Canada, the U.S., Europe, and Asia.
By combining high quality, low price and growing quantity, the craft beer produced by Eli Gershkovitch and his Steamworks Brewery has stood the test of time and become a rousing success. Today his original pub is a hotspot for locals and tourists alike and Gershkovitch also owns several restaurants and bars in Vancouver.
More at https://www.wingsjournal.com/hes-pilot-lawyer-ceo-steamworks-brewery-eli-gershkovitch