In the product manufacturing industry, it is always necessary for organizations to come up with some strategies that help them to manufacture the best products. Obviously, such organizations are in aggressive industrial competition, and only the company with the best investment strategies and products stands a chance of being successful. That is why Hawkers has been engaged in rapid product innovation with the ultimate purpose of outperforming other organizations in the industry.
Under Alejandro Betancourt, Hawkers seems to have realized that the traditional product manufacturing strategies it has been using have not been essential in helping the organization come up with the best products. This is an essential approach that is specifically focused on helping to change how the organization has been trying to build some influence in the business environment while at the same time coming up with some new products. According to Alejandro Betancourt, the sunglass manufacturing industry has been a business environment that has not been aggressive in coming up with some new products. That is why it has been very hard for the customers to get some new products that are likely to capture their imagination. In this case, Alejandro Betancourt realized that this was a passive sector where he could easily dominate by ensuring that Hawkers was the only organization that was significantly focused on coming up with some new and essential products that could help in changing the entire sector.
Today, Alejandro Betancourt has been focused on ensuring that he is manufacturing some of the advanced sunglasses that customers have yet to find in the market. The approach that he is already using will help change the entire industry to prove that every other business owner has some aggressive strategies that they can incorporate in their industrial operations that will help them have some essential changes on how they have been working.